This one’s not just for the women; it’s also for the men, whether single or attached! I’m aiming this article at men. I can speak from experience here which I will relate in this article. For those of you that don’t know, Ann Summers is a shop that targets women as their main customer base. They sell lingerie products and saucy toys and games. The lingerie is to be found at the front of each store, along with mildly saucy items such as handcuffs and sexy board games. Once you go further into the store—in Cardiff UK, past a red curtain extending a short distance along the store—you find hotter items that I cannot talk about here. If you don’t have an Ann Summers store near you, see if you can find something similar, but try not to make it a sex shop that targets men.

Now, as Ann Summers targets women, you will feel apprehensive if you go into the store as a man on your own. I have read that the staff often smell alcohol on the breath of men who go into the store on their own. (Try to avoid the alcohol; it’s better if you don’t need it to go into the store!) I did it on a weekday morning about three weeks before Christmas while my car was being serviced, and there were very few other people in the shop, save for about half a dozen members of staff. The staff (all female) were very friendly, and offered to help me pick out any items if I had any trouble. I probably spent about half an hour looking through the store, and it wasn’t long before the nerves were gone, and I felt reasonably comfortable in the store. I ended up finding a board game I wanted to buy as a Christmas present.

I’m a reasonably confident man, but I’m not about to parade up and down a shopping centre with an Ann Summers shopping bag on display! Neither did I want to have the item I was going to purchase on display; it was raining anyway, so the board game would have been spoilt. I asked them if they did any plain shopping bags, and unfortunately they didn’t. I think they must lose out on a few sales because of this. Anyway, as I wanted to buy some things from other stores, I continued my shopping elsewhere, and finally returned to Ann Summers to buy what I wanted; then I was able to hide the game and the bag in one of the other shopping bags.

The visit was worth doing for three reasons. First of all, the board game I found did manage to raise the temperature when I my girlfriend opened it at Christmas! Secondly, and more importantly, it enhanced my confidence. I visited the shop a second time with my girlfriend after Christmas, and I think I impressed her with my confidence; I did not feel apprehensive at all on this second visit! As you probably know, the sexiest thing a woman can find about a man is his confidence. The third reason was curiosity!

Should you visit the store if you are single? Of course! You can always pretend you have a girlfriend for whom you are shopping if need be, and you don’t have to buy anything. Once you’ve done that, you’ll have no problem walking around any clothing store that sells sexy lingerie. It’s important that you spend enough time in there on your own that your apprehensive feelings become a thing of the past. This has to be worth an hour of your time! And if you already have a partner, I suggest you go in alone first. That way you can get rid of any fears that may be in place when you visit with her. You can either pretend you’ve never been there before, or you can guide her to what she wants to see, or even what you want her to see!

Note that, naturally, you should only visit the store as a couple if you and your partner are open-minded enough to not be offended by any of the items on display. Some coarse language is used within the store; too coarse for me to print here. As long as you’re both happy to proceed, then you will end up enhancing your sex life and your confidence!

If you want to see the sort of things available from the shop before you pay them a visit, follow this link to Ann Summers.