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In order to maximise your chances of success at online dating, there are a few things which, while obvious and common-sense, people sometimes don’t do, or aren’t aware of. The three things you must be aware of are as follows:

You will need to make your profile stand out from the crowd. Make sure you have a good picture; many people ignore profiles without pictures. Any other content that can make your profile stand out, such as audio and video, may be worthwhile additions to your profile.

Your profile should be spell-checked, free of grammatical errors, and proof-read. As a minimum, write it using a word processor; there is an excellent one called Open Office available for free if you don’t have Word. You can then check the profile for spelling and grammar errors. There are plenty of profiles that contain spelling and grammatical errors; they instantly turn people off.

You will want to write at least a couple of hundred words about yourself, and a little bit about what you are looking for. Do you have any hobbies? These should be detailed on your profile, especially anything unusual. Your profile should be truthful. It should be written in a light-hearted manner and should appeal to people with a good sense of humour.

Ask a friend, preferably one of the sex to which you wish to appeal and whom you have never been involved with, if, having read what you’ve written, they would be interested in you. Ask them to be critical. There is no point in them just telling you what you want to hear; that won’t help you.

If you are using paid online dating sites, many of these list people’s profiles for free. Some people using these sites will not have paid a subscription fee. The effects of this can vary from them not being able to read any messages that are sent to them; not having the ability to respond to messages; or being able to send “canned” responses only. There could be a high proportion of these “free” profiles on the site, so you won’t necessarily receive a reply to most of the introductory messages that you send out. Some of the profiles may not even be live any longer; online dating services have been known to keep published profiles of people who are no longer looking for dates to increase the numbers of profiles that are live on their sites. Conversely, on free dating sites, the profiles tend to be of lower quality to start with, and it might be the case that a lower percentage of profile owners are serious about dating.

Lastly, don’t simply send the same introduction to everybody to whom you send mail. Make sure the mail you send is personalised, and proves that you have read the profile of the person you are mailing. This will encourage a much greater response rate.

The rest is up to you. Here’s to your success!